About Cooper Marketing

Over the past 18 years Mark Cooper, founder of Cooper Marketing, has developed new patient conversion systems that have produced over 74 million in revenue to the Knoxville office.

As Chief Operating Officer and Vice President of  The Back Pain Institute of Knoxville his primary concerns are production of new patients and profitability of the bottom line. As a result of his marketing, MORE THAN 24,000 NEW PATIENTS have come through the door here in Knoxville.

Cooper Marketing is based on the foundation of PROVIDING PROVEN MARKETING SYSTEMS. With clients in some of the toughest markets in the nation, coop’s campaigns are tested and honed until the end results are marketing campaigns that produce low-cost new patients each and every month.

Odds are your decompression campaign began like gang busters than slowly reduced to lower and lower levels. It’s easy to make a splash in a market and pull 3-4 months of new patients but it’s a totally different story to produce a consistent flow of new patients year after year.

You’re in the right place to find PROVEN decompression marketing and coaching. Consulting and PRIVATE seminars are available on a limited bases. If you’ve not registered to receive Coop’s Decompression Marketing Tips click here. COOPMAIL. Just for registering you’ll receive a newspaper advertorial that raked in new patient calls in every market it has been placed.

Cooper Marketing specializes in Call to ACTION advertising.

CALL TO ACTION is the only proven program that produces a sustainable flow of high quality new patients. Every New Patient Marketing plan must match this core mission or it is simply not included in any campaign. Rarely is it recommended to run lead generation marketing. The potential new patients that call but do not schedule become leads. The main difference with Call to Action vs Lead generation is the majority of callers want an appointment NOT INFO.

The lead generation system is filled with cracks and is labor intense. It reaches a market saturation level quickly. New Patients that are in serious pain DON’T WANT INFO they want relief. Lead generation is another window to utilize for a decompression practice but not one that you should hang all your hopes and dreams.

Cooper Marketing passes each marketing program through this CALL TO ACTION filter when offering web development, web hosting, email auto responders, newspaper campaigns, TV media, GOOGLE new patient attraction, Newsletters, seminars, phone scripting, Doctor Conversions scripts and more. Every aspect of decompression marketing is found on this site.

THE BEST NEWS IS ALL MARKETING ON THIS SITE HAS A PROVEN TRACK RECORD OF NEW PATIENT PRODUCTION.

I have used Mark’s Sticky- Notes for several months and have had an excellent response. Typically 3-4 decompression patients per run with a ROI of 5 or 6:1. One of the reasons that they are so effective is that prospective patients will pull off the Sticky-Note and hold on to it. We frequently will have patients schedule a month or more after the note ran.With the public almost immune to most forms of marketing, these little notes can rise above the static and get noticed.

- Glenn Gulau, D.C.